Sunday, December 9, 2012

The Final Frontier


Reflection on the process of creating “Played Here – Musical Venues of the Queen City”

History with its flickering lamp stumbles along the trail of the past, trying to reconstruct its scenes, to revive its echoes, and kindle with pale gleams the passion of former days”
Winston Churchill

The first step in the process of creating our web site was of course to choose a topic and our group chose the topic of Music.  The next, much larger step, was to locate the potential archival material that would inspire and populate our web site.  To that end we ventured down to the Carolina Room, to explore their Music Archive. The archive focuses on North Carolina alternative music and includes a significant collection of vinyl records in their original sleeves as well as extensive newspaper clippings and programs from a wide variety of local music genres.  It needs to be noted that the Music Archive has not been recently supported and that materials were sometimes incomplete, disorganized or missing.  However, this was more than compensated for by the professional assistance of an enthusiastic and knowledgeable staff, who also introduced us to their extensive collection of reference books and other archival materials that pertained to the subject of Local Music. 



In addition to the amorphous nature of the topic we all had different responses to the potential offered by these materials.  Based on her previous study, Anna was immediately interested in radio aspects of local music; Reggie was drawn to the rich area of African American music in the city; Ian, as an accomplished musician himself gravitated towards the contemporary music scene in Charlotte; and I became fascinated by the roots of mainstream music, popular and classical in Charlotte and how it fit into the history of the city.  Our responses were both a benefit and a challenge.  We had all found the material fascinating and motivating, but in widely different ways.  We needed a structure to bring these interests together.  We wrestled with this dilemma in our initial discussions and decided on a temporary framework based on genre and era as possible organizational principles.  At the same time we decided to do more individual research in the downtown library, Special Collections at Atkins Library and within the community to discover more accurately what the scope of the primary materials was. 

On reconvening we realized that neither genre nor era gave us a good structure for our project as they did not match our individual interests and there were too many overlaps to make it work.  They also created a structure, which was too broad for such a pervasive cultural element as music.  One option we did not explore seriously was to throw out our individual areas of interest at this point and find a narrower focus that we would all pursue.  One idea would have been to look at the music scene of students at UNC Charlotte over the last 63 years, but changing directions would have been a major upheaval and there were logistical concerns, as this would have necessitated research in Special Collections at Atkins Library, which has restrictive opening hours.  Even though the downtown library necessitated driving and parking fees, or bus journeys and bus fares, it was open on the weekend, which was a big advantage to our group. 

Our break-through came when we realized that by focusing on “Venue“ as a unifying theme we could allow individual interests to flourish within an overarching framework.  The concept of venue also had a strong resonance because of the powerful allure of venues as places with personalities of their own: imagine Carnegie Hall, the Metropolitan Opera House, Woodstock, and the smoky basement jazz, blues, and rock clubs of New York City such as Birdland.[1]  Charlotte’s music venues, though not famous, have all had their own unique relationship with the local community and its history.  As we worked on this theme it also became apparent that “Venue” has an additional value as it ties together the music, the performer, the audience and the physical, social and political context of the city.  Venue also solved the problem of having such a wide topic, as it alleviated the need to be comprehensive.  Our web site would provide a “snap shot” of the wide variety of music that has impacted life in the Queen City over time through a selection of the venues where the music took place.  This framework would allow for additional contributions over time. 

I also want to reflect on the use of Omeka as a web tool for building online exhibits. Although it is an excellent tool for people who have little or no experience with web design , its tight structure does limit the user to certain schemes and impacts the content of the web site by restricting space and imposing limits on how many images or blocks of text there will be on a page and in what combination they will display.  This was challenging to work with from an aesthetic point of view and also from an authorial point of view.  Historical arguments are hard to make within this kind of structure and aesthetics becomes a prominent concern.  Also since the Omeka web site is focused on items, it is items that tend to drive the content.  Any historic information that does not have a complementary item will tend to be excluded.  However, as an exercise in Public History, which has to grapple with aesthetics and general audiences on a daily basis, Omeka provides a very suitable opportunity.

Our Mission Statement and our performance

In our Mission Statement we stated that our major goal was to use venue to explore the wide diversity of music genres, musicians, and audiences and the impact of music on local culture over time.  I believe that our web site has achieved this goal.  After some deliberation about how to proceed within the architecture of Omeka we decided to create four sections within one exhibit called “Musical Venues of the Queen City”.   Sections of this exhibit have the following titles:
·      Charlotte’s Early Music Venues
·      Radio Stations of the Queen City
·      Black Music Venues
·      Contemporary Music Venues
These follow somewhat chronologically and focus on varied aspects of Charlotte’s Music past and present, from the old Opera House with its variety and minstrel shows, operas and virtuoso musical performances to the jazz jams of the Excelsior Club, the barber quartettes of 1940’s WBT radio, and the wide range of contemporary sounds, metal, hip hop, indie and hardcore that can be heard in Charlotte’s contemporary clubs such as the Tremont today.  Within these sections we each examine significant places, people and events.

In our Mission Statement we stated that we would achieve this goal by researching in local archives and libraries and within the community to produce a variety of resources to illustrate the history of Charlotte’s varied and changing music scene.
I strongly believe that we have also achieved this goal within our web site.  After extensive research each of us has discovered, scanned, uploaded and annotated all of the many different kinds of primary sources we expected to use to tell the story of music in the Queen city.  This includes such items as programs, news releases, audios, videos, photographs, maps, still images and more.  Examples from my section of the web site include a program from a concert given by the St. Cecelia Society in 1891 at the Y.M.C.A., a photograph of the Charlotte Symphony in its first year of operation in 1932, a link to a video of two women singing a part song using shape notes, sections of Sanborn Maps that indicate the location of the Opera House and the Academy of Music on South Tryon Street, an audio of the Great North State which was sung at Charlotte’s Second Music Festival of 1891, postcards of Charlotte showing venues such as the City Auditorium or Presbyterian College where many classical concerts were performed.  Other members of the group have similar exhibit items that cover a rich range of different resources.  We have also used a variety of secondary texts in our research to give context to the primary documents we have discovered.  I for example have found two PhD theses of particular help in illuminating the early history of mainstream classical and popular music in Charlotte in addition to the history of the venues where the music was performed.[2]  I have also learned much about the wider context of local history and music in the U.S.A. by reading more general texts.  This is illustrated in our bibliography.

There have also been some challenges along the way associated with our original goals for special web based elements of our web site.  As we began to learn about Omeka and the plug in options that were available, we planned for the site to be interactive and to harvest local knowledge and memory to widen the scope of the project through the “Contribution” plug in.  Unfortunately this was thwarted, as no such tool was available at the level of Omeka available to us.  We had a similar set-back with respect to an Omeka map and time line plug in called “Neatline”, which we wanted to use to aggregate information about our venues, but which was unavailable to us.  However, our resourceful web master, Ian, has overcome the map issue by linking to an excellent interactive Google map, which he has configured to display locations of venues and information about them.  Other Omeka plug ins have proved invaluable.  Exhibit builder is of course our basic organizing system for our exhibit and Zoomit and Docs Viewer allow excellent visibility of items in detail.  We hope that our Social Bookmarking will give us publicity.

In addition to our own sections each member of our team has had extra responsibilities, which I feel satisfied we have all taken seriously and met.  I have taken responsibility for authorship of the information elements that tie the web site together and create context, including text for the home page, details about the authors, introduction summary and acknowledgements.  Ian has taken responsibility as our web master, setting up our account and creating a framework within which we could work.  He has also manipulated the aesthetic elements of the web site to customize the site for our topic.  This includes designing a custom header.  Anna has acted as our editor and has taken responsibility for the group Bibliography.  She has also been very helpful with respect to communicating group information and organization.  Reggie has been our master of photography and where appropriate has taken excellent photographs of the locations of a selection of our music venues.  All members of the group have been responsive and supportive, have attended meetings regularly, have contributed ideas and have taken responsibility for their own sections.

Turning back the clock to August of this year and recollecting the process of sorting our graduate history class into units to tackle one of four defined research projects, I recall a mixture of eager anticipation and anxiety about doing a group project.  Now at the end of the project I see that I did not need to be anxious.  I am reminded of the story of “The Bremen Town Musicians”, which illustrates the advantage of the whole over the individual parts when, past their prime, the donkey, the dog, the cat, and the rooster cooperate to deceive a group of robbers and cleverly secure their own future.  It was with this spirit that I believe our group came together.  Though not past our prime, we were a diverse group coming together to meet a common mission and from the beginning I feel that we adopted the interests of the group over the parts.  During the subsequent process we have learned a great deal about group dynamics, communication and cooperation, in addition to learning about our individual areas of enquiry, our overall project and the technology we have mastered to display our products.  It has been a fun ride!



[2] Robert Allen Engelson, “A History of adult community choirs in Charlotte, North Carolina: 1865-1918,” DMA Thesis, Arizona State University, May 1994,
Rupert T Barber Jr., “An Historical Study of the Theatre in Charlotte North Carolina, From 1873-1902,” Ph.D. Thesis, Louisiana State University and Agricultural and Mechanical College, August 1970

Wednesday, November 7, 2012

Writing the Web


Web V Prose

In a dimly lit museum in Paris I once fretted over the text of an exhibit.  Though beautiful even in translation, the language did not convey much about the science that was on display.  I wanted hard, crisp answers to my questions, but they were not forthcoming.  Long, lyrical and philosophical text felt out of place in such a setting.  I moved on, unenlightened.

There is a parallel here between writing for a museum exhibit and writing for the Internet.  The Internet and the museum share many commonalities that dictate a different approach to writing than that of traditional historic prose, such as the graduate student research paper or an academic journal. 

But first the similarities.

Writing is Writing

The “Yahoo Style Guide” borrows significantly from the tried and tested Strunk and White’s “Elements of Style” in its recommendations for strong, clear, concise and direct writing.  Writing is writing after all and there are many common threads that relate to good writing, no matter what the application.  Here’s a selection from “Elementary Principles of Composition” 

Strunk and White
Yahoo
Make the paragraph the unit of composition: one paragraph to each topic
Build every paragraph on one idea or topic
Begin each paragraph with a topic sentence
Front-load the essential point.  Put the most important information – a topic sentence or a conclusion – first.
Use the active voice.
The active voice makes stronger statements than the passive voice..
Put statements in positive form
Stay positive.  Positively constructed sentences tend to be more effective than the same information stated negatively.
Omit needless words
Replace superfluous phrases
Express co-ordinate ideas in similar form
Parallel structure.  One example of parallel structure is starting each item in a list or series with the same part of speech
Keep related words together
Keep subject and verb close together
In summaries, keep to one tense
Pay attention to common grammar traps

In summary, both the traditional keepers of style and their web-based cousins agree that good writing should be clear, direct and efficient.  Readers should be in no doubt about intended meaning of the author and there should be no embarrassing errors in grammar, spelling, or structure.  Similar elements should be consistent and punctuation should be perfect.

Of course, not everyone agrees with Strunk and White about good writing, and no doubt Yahoo is likely to have its harsh critics too.  http://roomfordebate.blogs.nytimes.com/2009/04/24/happy-birthday-strunk-and-white/   

But that would be another story.

Platform Matters

If I am right that museums share much in common with the Internet when it comes to writing, then the greatest differences between writing for the Internet and writing traditional prose is the platform.  The Internet comes with a great deal of its own unique technical and design issues creating new challenges and responsibilities to authors.  It also has benefits and drawbacks as a medium for reading, which necessitates certain style choices that are non-traditional.  Consider the following points of variance.

  • The hypertextual nature of the Internet requires additional maintenance to ensure that links are live and that search and navigational aids are sound.  Directions should be clear and there should be consistency in naming site elements.
  • Since a variety of elements in a web site are brought together digitally, there is great potential for errors and coding mistakes, necessitating detailed technical proof reading in addition to regular textual proof reading.  
  • Web sites often use graphics, photographs, and illustrations, adding an extra layer of complexity and requiring the monitoring of upload times and resolutions.
  • The aesthetics of a web site also creates an extra responsibility for the author who must pay attention to page lay out, titles and headings, templates, relative text size, contrasts and other considerations.
  • The Internet audience typically has a short attention span and prefers simplicity and scan-ability in a text.  This tends to exclude complex prose and encourages the use of organizational features such as headings, charts, and of course bullets!


Foucault’s Pendulum

Back in the museum I would have been a satisfied, enlightened and rewarded customer if the curator had approached the display with the same methods and considerations with which a web creator approaches a web site.



Writing Test

So, how does my writing measure up?


Ah, in need of toning, how surprising!
And yet, this fitness test, which excuses itself as a less than subtle tool for stylistic assessment also has no way of checking all those extra details that, after all, lie at the heart of the successful web page.  So, on with the verb pulls and the noun ups, but not until I've had a cup of tea.